Rethinking Pink & Blue: De-gendering Tech for Tots
Jay is part of a proposed SXSW panel. Please pop over and give it a thumbs up.
From Amazon’s recent removal of their boy and girl categories for toys, to Facebook’s redesign of their “Friend” logo to make the female and male silhouettes equal, the tech industry is in the early stages of re-examining its representations of gender. Design is often at the heart of defining these gender roles, which can begin at a young age with toys. This panel will discuss the recent movement to de-gender design in the tech world, how start-ups are leading the revolution, and why it’s good for business.
"four-year-old daughter has managed to connect the kit" ~BBC
"by far the coolest Kickstarter project" ~Kotaku
"turns the whole world into a keybaord" ~Engadget
"a lot of enthusiasm and love" ~Wired
"crazy, inventive experiments" ~PC World
"We love a good diy project" ~LIfehacker
"So small, so quirky, so simple, so awesome." ~Contiki
"Mind explosion in progress." ~Indie Cookie
"turns your alphabet soup into a keyboard" ~New Scientist
"Edison meets OK Go" ~Cool Material
Order Your Kit Includes MaKey MaKey, Red USB Cable, 7 Alligator Clips, 6 Connector Wires
Who's Behind This?
Jay Silver and Eric Rosenbaum have both been working with invention kits for the last decade.
They are the people who brought you Drawdio and Singing Fingers, and they have been on the
Scratch programming language team in the Lifelong Kindergarten group at MIT.
The kit is based on research at MIT Media Lab, and the circuit was designed in collaboration with Sparkfun. The original funding was Kickstarted.
Eric Rosenbaum is a doctoral student in the Lifelong Kindergarten group, where he creates new technologies at the intersection of
music, improvisation, play and learning. His projects include software for finger painting with sound, painting with light,
improvising with looping sounds, and creating interactive behaviors in 3D virtual worlds. His recent speaking appearances have
included TEDx Pioneer Valley, Economist Tech Frontiers, and Dust or Magic App Camp. His work has been shown at venues including
San Francisco Exploratorium, the Smithsonian National Museum of American History, San Jose Tech Museum, and the OFFFmatica and
Eric holds a Bachelor's degree in Psychology and a Master's degree in Technology in Education from Harvard University. He also holds a Master's degree in Media Arts and Sciences from MIT Media Lab, for which he developed Jots, a system to support reflective learning in the Scratch programming environment.
Jay Silver lives in Florida and is Founder/CEO of JoyLabz/MakeyMakey. Before that, he was a PhD student at MIT Media Lab where he won a Lemelson-MIT Award for Invention and Innovation.
He was Intel's first ever Maker Research Scientist. Time named one of his
inventions "Top 15 Toys for Young Geniuses." Jay has given talks at TED, PopTech, VMWorld, etc.
He has exhibited internationally at the National Taiwan Museum of Fine Arts, Exploratorium, Ars Electronica, etc.
Jay studied electrical engineering at Georgia Tech where he was named Engineer of the Year. He was awarded a Gates
Scholarship to earn a master's in Internet Technology from Cambridge University. He also holds a master's in Media
Arts and Sciences from MIT Media Lab where he invented "Camera for the Invisible."